2023 Spring and Summer
JULY 2023
Our iconic item ALL JAPAN WASHI S\S T SHIRT is listed on PRODISM
PRODUCT+ISM=PRODISM
A new concept of fashion
Product Supremacy
We have created a magazine entirely devoted to products through the filter of fashion.
The editors introduce products with the "connoisseurship" of a select store buyer.
The entire magazine is dedicated to products.
From historical staples to the season's newest products, we thoroughly examine the unique qualities of each product.
No models are cut, and the faces of the interviewed are not shown!
The main character is the product.
AUG 24th 2022
houyhnhnm is a web magazine that delivers information on fashion, sports, lifestyle, culture and more.
It updates nearly 100 articles per month. Established in 2004, houyhnhnm is one of the longest running web media in the men's fashion field.
houyhnhnm has published a magazine called "houyhnhnm Unplugged" in 2015.
Aug 31st 2022
Mastered" was born in September 2008 as "Cluster", reborn from the site started as "EYESCREAM.JP" from December 2011 to June 2017, specializing in fashion and culture Web Media.
It's a little bit of stimulation for the everyday life of the generation that feels like they've experienced and mastered most of the things in the world, with fresh news and original editorial content, with a focus on men's fashion and culture.
2022 Spring and Summer
Sep 6th 2021
Mastered" was born in September 2008 as "Cluster", reborn from the site started as "EYESCREAM.JP" from December 2011 to June 2017, specializing in fashion and culture Web Media.
It's a little bit of stimulation for the everyday life of the generation that feels like they've experienced and mastered most of the things in the world, with fresh news and original editorial content, with a focus on men's fashion and culture.
Apr 29th 2022
houyhnhnm is a web magazine that delivers information on fashion, sports, lifestyle, culture and more.
It updates nearly 100 articles per month. Established in 2004, houyhnhnm is one of the longest running web media in the men's fashion field.
houyhnhnm has published a magazine called "houyhnhnm Unplugged" in 2015.
I never owned any white pants until a few years ago, but recently I have been wearing them 2~3 times a week.
I used to avoid them because I thought they made me look conservative, but when I bought a pair of wide silhouette white pants to try, I was hooked. I was hooked on the original lightness of the color, not to mention the conservative look, and I have been wearing the chinos and sweat pants I bought last year frequently. I acquired a pair from the up-and-coming brand "Blur," which debuted the year before last, for this summer.
The material is a blend of cotton, linen, and polyester for a crisp, lightweight feel. The gentle texture created by the Dumbler process is also a distinctive feature. The pockets throughout are also attractive, but my personal points are the elastic waistband and hem ties. These white pants can be worn as casually and elegantly as track pants, which is not easy to find.
2021 Fall and Winter
houyhnhnm is a web magazine that delivers information on fashion, sports, lifestyle, culture and more.
It updates nearly 100 articles per month. Established in 2004, houyhnhnm is one of the longest running web media in the men's fashion field.
houyhnhnm has published a magazine called "houyhnhnm Unplugged" in 2015.
”EXQUISITE COLORING"
Hideki Shibayama
July 25nd 2021
Takashi Hiratsuka’s BLAHW launched in the middle of 2020, a year that could very, very lightly be described as “turbulent.” His imprint’s soothing minimalism was imagined as a kind of balm to the chaos, a motif that carries over to the Japanese label’s Fall/Winter 2021 collection, inspired by Jaco Pastorius’ immortal “Portrait of Tracy.”
Pastorius’ most famous solo imparts delicate emotion, texture and atmosphere by way of his deft performance and composition, its seeming effortlessness indicative of his mastery. Likewise, BLAHW aims to incorporate an air of uncomplicated emotion by way of its latest seasonal collection, elevating the garments with relaxed cuts and versatile hues that blend akin to the notes flowing from Pastorius’ fingers.z
Feb 22nd 2021
The theme of the season is "Portrait of Tracy".
Inspired by Jaco Pastorius' album "Portrait of Jaco Pastorius", this season's collection expresses tension, floating and decadence in a contemporary style.
Mastered" was born in September 2008 as "Cluster", reborn from the site started as "EYESCREAM.JP" from December 2011 to June 2017, specializing in fashion and culture Web Media.
It's a little bit of stimulation for the everyday life of the generation that feels like they've experienced and mastered most of the things in the world, with fresh news and original editorial content, with a focus on men's fashion and culture.
2021 Summer and Spring
Aplil 2021
PRODUCT+ISM=PRODISM
A new concept in fashion
Product Supremacy
Through the filter of fashion, we have created a magazine entirely devoted to products.
Our editors introduce products with the "discernment" of a select store buyer.
The entire magazine is dedicated to products.
Thoroughly examines the unique characteristics of the products, from historical staples to the latest seasonal releases.
There are no model cuts, nor do the faces of the interviewees appear!
The main characters are the products.
Feb 25nd 2021
Based on BLAHW's in-line short sleeve shirts, this shirt jacket uses SOLOTEX®, a high-spec material that stands out for its shape recovery, water repellency, and beautiful colors, and uses mesh on the back of the yoke for moisture permeability.
The main feature of this shirt jacket is the western shirt-like flap, which is rarely seen in items using functional materials, and it is a "warm and new" item that hybridizes the mood of the 1970s with modern functions.
It will be available at ATTIC stores and online stores from late February to early March.
Dec 25th 2020
houyhnhnm is a web magazine that delivers information on fashion, sports, lifestyle, culture and more.
It updates nearly 100 articles per month. Established in 2004, houyhnhnm is one of the longest running web media in the men's fashion field.
houyhnhnm has published a magazine called "houyhnhnm Unplugged" in 2015.
”EXQUISITE COLORING"
Hideki Shibayama
Oct 26th 2020
HYPEBEAST's daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. Several consistent marquee features have provided HYPEBEAST readers with a unique vantage point into the industry. Among the most prominent ongoing features include ESSENTIALS (a look into the daily essentials of several important creatives within the industry), PROCESS (an account from start to finish of how products are created) and PEN & PAPER (an intimate look into the sketchbook of an artist).
HYPEBEAST's editorial is further enhanced through its online video presence dedicated to creating impactful stories through HYPEBEAST's own stylized vision, the video platform will provide a further dimension to some of the most interesting and compelling stories within fashion and culture.
Oct 25th 2020
EYESCREAM is a Japanese magazine first published in 2004.
Since its first issue, the magazine has covered various subcultures of film, music, art, fashion and other topics regardless of their genre. It became very popular among the male readers in their 20s and 30s living in urban area,which was indeed its target readers, but also among so-called creators.
Its official website has been re-launched on July 1, 2017. As with the magazine, EYESCREAM.JP is a media that stands out in the cultures of our time, always introducing brand new things.
Oct 22nd 2020
Mastered" was born in September 2008 as "Cluster", reborn from the site started as "EYESCREAM.JP" from December 2011 to June 2017, specializing in fashion and culture Web Media.
It's a little bit of stimulation for the everyday life of the generation that feels like they've experienced and mastered most of the things in the world, with fresh news and original editorial content, with a focus on men's fashion and culture.
2020 Fall and Winter
July 29nd 2020
HYPEBEAST's daily news section has become an important destination for those interested in the latest developments within the fashion community as well as other aspects of culturally-relevant content such as art, music, design and lifestyle. Several consistent marquee features have provided HYPEBEAST readers with a unique vantage point into the industry. Among the most prominent ongoing features include ESSENTIALS (a look into the daily essentials of several important creatives within the industry), PROCESS (an account from start to finish of how products are created) and PEN & PAPER (an intimate look into the sketchbook of an artist).
HYPEBEAST's editorial is further enhanced through its online video presence dedicated to creating impactful stories through HYPEBEAST's own stylized vision, the video platform will provide a further dimension to some of the most interesting and compelling stories within fashion and culture.
July 28th 2020
Mastered" was born in September 2008 as "Cluster", reborn from the site started as "EYESCREAM.JP" from December 2011 to June 2017, specializing in fashion and culture Web Media.
It's a little bit of stimulation for the everyday life of the generation that feels like they've experienced and mastered most of the things in the world, with fresh news and original editorial content, with a focus on men's fashion and culture.
